About Us
About Us
The predecessor of CROSSRIM SPORTS was a carbon fiber rim manufacturer with a decade of dedicated design and production experience. Over those years, we didn’t just accumulate technical expertise—we honed a deep understanding of what cyclists truly need from their gear, from the feel of a rim on long rides to the durability required for daily use.
Our founders believed that mastery of industrial design and manufacturing alone wasn’t enough to create great cycling products. So cycling became a non-negotiable part of our weekly routine: weekend group rides in varying terrain, daily commutes to test real-world performance, and even casual spins to refine how our wheels handle every little bump. This wasn’t just “research”—it was how we infuse soul into our manufacturing process, ensuring every product we make feels like it’s built for cyclists, by cyclists.
For years, we’ve held a simple belief: cycling shouldn’t be a sport reserved for the elite. But high-performance carbon fiber wheelsets have long been out of reach for the average cyclist—held back by sky-high prices of premium carbon materials, heavy costs of R&D, and inflated brand markups that add little to actual performance.
Then, as carbon fiber material technology advanced and the industry matured, we saw an opportunity to change that. That’s when CROSSRIM was born. We’re dedicated to leveraging the latest technical trends—from optimized carbon layup techniques to lightweight yet strong component designs—to craft high-performance carbon fiber wheelsets that everyone can afford. Because at the end of the day, we want to help you achieve what matters most: cycling freedom.
High-quality wheels originate from high-quality carbon fiber.
Stable quality control stems from standardized systems and end-to-end chain management.
High durability comes from testing that far exceeds industry standards.
High-quality service—user-centered.
